Seeley Conference logo


Chaos!  Are you realizing the opportunity?

24th Annual
Seeley Conference

June 28 - July 1, 2009, Ithaca, N.Y.
(Arrive Sun., depart Wed. afternoon.)

Still time to save:
$800 conference registration extended to June 12. ($850 after June 12)

Featured speakers:

Chris McCann Chris McCann, president of one of the leading e-commerce and multi-channel retailers in the country 1-800-FLOWERS.COM, will speak on Tuesday morning on Delivering our Message to Multiple Audiences.
Full bio.
  • The Changing Consumer - Kit Yarrow, consumer research psychologist
  • Consumer Values and How our Industry Can Meet Their Needs - Fred Kirschenmann, Distinguished Fellow, Leopold Center, Iowa State University
  • Communications 101 ... the balancing act - Steve Marino, Senior Vice President, Ogilvy Public Relations

Full program brochure [140 K .pdf file]

Registration

Two ways to register:

  • By mail: Download and fill out form [.pdf file], return by mail, and by by check, money order or credit card.
  • Online: Complete online form and pay by check or online via credit card.

Contact:
Email seeleyconference@cornell.edu if you have questions or need more information.


Chaos! Are YOU realizing the opportunity?

The Seeley Conference Board of Directors announces the 24th annual Seeley Conference, to be held at Cornell University in Ithaca New York June 28-July 1. Stan Pohmer, CEO of Pohmer Consulting Group, is the 2009 Conference Coordinator. Save the dates now! The schedule has been altered slightly from past years, with Sunday June 28 as an arrival date, with the conference ending at noon on Wednesday, July 1.

The topic of the 2009 conference is ‘Chaos! Are YOU realizing the opportunity?’ It has been an especially challenging year for businesses dealing with the global economic pressures and the resultant impact on consumer spending and changed mindsets.

Merriam-Webster defines Chaos as “the confused, unorganized state existing before the creation of distinct forms”. If this is the state of the economy and industry early in 2009, we ask the following questions:

  • Chaos, or market disruption, creates new opportunities to reposition and differentiate. Are YOU ready?
  • Consumer mindsets and purchase behaviors have changed dramatically. Are they permanent?
  • Business Darwinism…survival goes not to the strongest, but to those who are the quickest to adapt to change. Where do you stand?
  • We’ve become comfortable with evolutionary change. Chaos calls for revolutionary change! Can you cope?
  • What’s your value message? Is it relevant to today’s customers and how do you communicate it?
  • Facebook, Twitter, MySpace, Blogs, Podcasts…new tools to reach tomorrow’s consumers. Are you ready for 21st century marketing?

Stan has assembled a roster of speakers from outside and inside the industry to help work through the questions above. As always, the think-tank atmosphere of the Seeley Conference will allow for plenty of interaction with fellow industry leaders. We invite you to join us in Ithaca for a valuable discussion.

Accommodations for persons with disabilities may be requested by calling Dolores Higareda at 607-255-5439 by May 28 to ensure sufficient time to make arrangements. Requests received after this date will be met when possible.


About Seeley Conferences

John Seeley
John Seeley
1915-2007
Seeley Conferences were established in 1986 in honor of Dr. John G. Seeley after his retirement from Cornell University. Each year, the Board of directors chooses a conference topic important to the future of floriculture.

Seeley Conferences promote discussion of issues important to the future of commercial floriculture. The meetings are structured to foster discussion by industry leaders and increase the level of understanding of topics through presentations by speakers with a wide range of backgrounds and experiences. The goal of the Conference is to better prepare attendees to make decisions on issues that have a great impact on their businesses and the industry as a whole.

To assure free exchange of ideas, participants, including representatives of the trade press, are asked not to attribute comments or points of view to speakers or industry leaders unless such dissemination is agreed to by the person expressing their point of view.

Information about previous conferences:
Seeley Conference website: www.hort.cornell.edu/seeleyconference/
Contact: seeleyconference@cornell.edu
Mail: Seeley Conference, 134A Plant Science Building, Cornell University, Ithaca, NY 14853
Phone: 607-255-1789 or fax: 607-255-0599.