Cornell Fruit
Main Page

Berries Main Page

Business Management

• Horticultural Business Management and Marketing Program
• Entrepreneurship Education and Outreach Program (EEO)
• Cornell Cooperative Enterprise Program
• Small Farms Program
• NY FarmNet
• NY FarmLink

Marketing

• General Information

• Beyond Growing - Buyers Looking for "Local"
• Marketing Orientation
• Reputation as Your Brand
• Sell Value-Not Price
• A Key to Successful Marketing Strategies-and We All Have It!
• A Guide to Understanding the Value Chain



• Small Fruit Marketing

• Marketing Small Fruit...Points to Ponder
Managing Small Fruit Crops for the Retail Market
• Retailing Requires TBQM: Total Berry Quality Management
• Marketing Specialty Fruit
• Marketing Specialty Jams and Jellies to Gourmet Consumers
• Email Marketing on Our Farm

• Marketing tip sheets

- From the non-profit Community Involved In Sustaining Agriculture (CISA):
• Developing a Marketing Plan for Your Farm
• Using Paid Advertising as Part of a Marketing Plan
• Working with the Media: Public Relations and Publicity
• Workshops and Classes as a Marketing Strategy

Labor Management

• Agricultural Labor Management- University of California
• Agricultural Labor Management - University of Vermont

Links to Related Sites

• Smart Marketing Newsletter Series
• Cornell Agricultural Marketing and Management Program Work Team
• Cornell Farm-to-School Program
• Northeast Center for Food Entrepreneurship
• New York State Department of Agriculture and Markets
• "Pride of New York " Promotion Program
• USDA Agricultural Marketing Service
• The National Organic Program
• Farmers Market Resource Guide
• Fruit and Vegetable Market News
• Farmers Market and Wholesale Pricing Reports